Keep Track of Your Micro-Wins: The Best Way To Measure Your Personal Brand Success excerpt: Most likely, you’re measuring your success all wrong. If you’re like most business owners you evaluate your success based on one major yardstick—how much money you are making. You’ve got it all … [Read more...]
Finding Topics Your Audiences Loves: 9 Sources of Data-Driven Empathy
Finding Topics Your Audiences Loves: Start by asking your audience. Excerpt: Stop guessing: Ask your audience what content they want, and deliver it Glance back at your internet browsing history. Take a trip through that list of websites you recently visited, and think back to your mindset in those … [Read more...]
Three Paths for Surging Ahead of the Competition
Three Paths for Surging Ahead of the Competition: What can apply to your own business? excerpt: his article is part of an occasional series from leading voices about key issues facing marketing today. Think of the companies that dominated their industry despite hordes of competitors: What did they … [Read more...]
A Good Deal More on Pens
Do you want a walking advertisement for your company? How about one that your client carries around with them wherever they go? That’s exactly what promotion pens can do for your company. Promo pens are popular because they offer practical functionality in addition to carrying a marketing message. … [Read more...]
How Safeguard Can Help With Rebranding Your Business
With the new year just around the corner, you may be thinking about sprucing up your brand. Maybe you’ve had the same brand for decades and want a modern look. Maybe you think your business has outgrown your old brand. Maybe you want to take your company in another direction that isn’t reflected in … [Read more...]
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