Is it time for a brand reboot? A critical component of your business, branding is what your business needs to break through the clutter of a crowded marketplace and grab your customer's attention. Acting as the persona of your company and forming the cornerstone of your marketing efforts, your brand … [Read more...]
What Makes a Great Brand Logo?
Creating a new logo can be some of the most fun you have when rebranding, or when building a brand for the first time. A logo is the visual summary of what you want your business to stand for. But what makes a brand logo truly great? Going from the simple shape to the evocative icon doesn’t happen … [Read more...]
How Safeguard Can Help With Rebranding Your Business
With the new year just around the corner, you may be thinking about sprucing up your brand. Maybe you’ve had the same brand for decades and want a modern look. Maybe you think your business has outgrown your old brand. Maybe you want to take your company in another direction that isn’t reflected in … [Read more...]