Business Solutions, Services & Supplies
If you ask a business to name customer touchpoints, they will probably list things like customer service call centers, websites, and billboards. What would happen if you asked a customer about their touchpoints with a business? They might say things like they did a web search to fulfill a need, they … [Read more...]
6 Trends That Are Driving E-Commerce Growth Excerpt: Trade shows and exhibitions offer a massive range of benefits; they equally demand a considerable amount of focus, budget, and commitment. E-commerce sales have continued to grow against brick-and-mortar sales in every country recorded, with … [Read more...]
The Kind of Authenticity Customers Will Pay More For Excerpt: We seem to care about authenticity a lot these days. When it comes to our work, our leaders, our experiences, even our products, we increasingly value what’s real, genuine, or true. But how do people respond to authenticity when … [Read more...]
Your business doesn’t exist without your customers. The question is, how well do you know your customers? Probably not as well as you should, or could. Your customers aren’t an abstract idea; they are real people who buy your products and services. One of the biggest mistakes businesses make is not … [Read more...]
7 Things to Know About Working With Gen Z Excerpt: Millennials have indubitably been the main subject (or punching bag, depending on whom you ask) of talk surrounding the various generations that currently make up our society (baby boomers, Gen X, millennials and Gen Z) for the past 10 … [Read more...]