Good Customer Service Starts With Your Company's Culture. Here's How to Build a Remarkable OneExcerpt: Now, you can't deliver great customer service unless your team is trained on how to do it. And truthfully, this is where so many companies fail. They know they need to "serve their customers." … [Read more...]
The Power of Gift Certificates for Your Business
There are many ways to get your customers’ attention, but what will motivate them to purchase your products or services? Adding gift certificates to your marketing plan is a powerful way to engage customers and keep them coming back. Gift certificates aren’t just for the holidays; they are one of … [Read more...]
Keep Your Employees And You’ll Keep Your Customers
Keep Your Employees And You'll Keep Your Customers Excerpt: Just as you focus on customer retention, you should focus on employee retention. There is a direct correlation between companies that hold onto their best employees and those that hold onto their best customers. Just look at the lists of … [Read more...]
3 Ways to Create Forever Customers
What could it mean for your business if your clients loved you? Creating loyal customers, Forever Customers, can mean the difference between a successful company and one that wastes time, energy, and money endlessly chasing new prospects. If you want to create Forever Customers, you need to focus on … [Read more...]
How Customer Personas Help Your Business Grow
Real Estate Rachel. Manager Mark. CEO Cate. Florist Fynn. Whether you are in marketing, sales, products, or services, buyer personas help us all hone in on the ideal customer we’re trying to attract. These semi-fictional representations of your ideal customer are based on market research and real … [Read more...]
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