Before you head out for your big tradeshow, there are a lot of things to consider. Do you have a giveaway for visitors? Do you know who your target customer is? Are you dressed according to this particular trade show's standards? Don't miss out on a great opportunity because you aren't prepared! … [Read more...]
Why Corporate America is Leaving the Suburbs for the City
For decades, companies stayed far from economically fragile downtowns. Now, however, the city is making a comeback. More and more companies are moving back into the city, reports The New York Times. Think you might be interested in making that kind of move? Don't do it alone! At Safeguard, we offer … [Read more...]
5 Tips for Improving Franchise Marketing System-Wide
Because the decisions made in franchises are spread across indivual franchise owners, making marketing plans and optimizing costs can be a little tricky, and certainly different than other organizations. We work with a number of franchises on developing the best marketing plan, reducing costs, and … [Read more...]
Some Tips on Job Security in the Robot Age
Many workers fear the looming automation of their jobs. This isn't a new threat -- it's one that's been around for centuries -- and it doesn't have to fill workers with anxiety. Tom Davenport, a management professor at Babson College and co-author of the new book "Only Humans Need Apply" explains … [Read more...]
4 of the Most Popular Ecommerce Trends in 2016
When it comes to ecommerce, sales and marketing trends can change on a dime. To keep your business up-to-date, you need to be on the constant watch for changes. Luckily, we’ve put together this list of four of the most popular ecommerce trends happening over the past year. Keep your company current … [Read more...]