Competition for consumer attention is high, and business visibility is integral to business success. The key to generating engagement, businesses with greater visibility typically also enjoy greater brand awareness. The best way to increase brand visibility depends on executing a multi-channel … [Read more...]
3 Marketing Strategies for Auto Dealers
Competition for a car buyer's attention is intensifying, and dealers need innovative marketing strategies to help them stay competitive. Being customer-centered and focusing on auto marketing strategies such as email marketing, social media, and promotional products can help ensure auto dealers are … [Read more...]
How to Develop an Integrated Marketing Plan for Print & Digital Media
Utilizing a variety of advertising mediums, such as emails, flyers, social media, and direct mail, can create a multiplier effect on your marketing efforts, helping you to reach your businesses’ different audience segments. By applying an integrated marketing plan, companies are better able to … [Read more...]
3 Tips for a Successful Rebrand in 2023
Whether you've recently taken your company in another direction or feel like your business has outgrown your old brand, there are many reasons an organization might be ready for a rebrand in 2023. Consumers are bombarded with marketing messages, and a rebrand can be central to keeping your brand … [Read more...]
6 Ways to Boost Brand Recognition with Calendar Marketing
What if you could get a customer to think about your business every time they check the date, extend a deadline, or pencil in a vacation? What if you were nearly guaranteed they would keep your promotional item for an entire year? Calendars are used as reference points almost every day, both at home … [Read more...]
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