Direct mail marketing and email marketing are both essential pieces of your omnichannel marketing mix. These two marketing channels are most effective when they complement one another. It can be just as easy to send a piece of personalized direct mail marketing as it is to send an email, so how do … [Read more...]
3 Ways to Create Forever Customers
What could it mean for your business if your clients loved you? Creating loyal customers, Forever Customers, can mean the difference between a successful company and one that wastes time, energy, and money endlessly chasing new prospects. If you want to create Forever Customers, you need to focus on … [Read more...]
The Importance of a Style Guide for your Brand
Consistent, recognizable brands have something in common. They all adhere to a style guide. Your brand style guide defines what your company’s brand elements are and how they should be applied across marketing materials. This key document helps your company communicate consistent visuals and … [Read more...]
How Customer Personas Help Your Business Grow
Real Estate Rachel. Manager Mark. CEO Cate. Florist Fynn. Whether you are in marketing, sales, products, or services, buyer personas help us all hone in on the ideal customer we’re trying to attract. These semi-fictional representations of your ideal customer are based on market research and real … [Read more...]
Safeguard Solutions: How We Can Help Grow Your Business
Growing your business is a worthy goal. It is also a necessity for your business’ survival and your economic well-being. Safeguard offers everything you need to grow your business including some services you might not even realize we offer. Discover all the solutions Safeguard offers to help you … [Read more...]
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