Would you spend $1 to save $3 in the future? It may seem like an easy choice, but if that first dollar suddenly becomes millions of dollars, and the savings may not be seen until years later, spending all that money up front can become harder to justify. If you’ve been struggling to prove the ROI … [Read more...]
Marketing to Seniors?
Marketing to Seniors?: Drop the Humor and Emotional Pleas Excerpt: Despite stereotypes, older consumers are embracing technology and digital platforms—but still seek specific marketing messages. Though 41 percent of people in the United States think consumers ages 55 and above don’t understand or … [Read more...]
How to Reach Decision Makers on the Phone
Salespeople make hundreds and thousands of phone calls each week. Success, however, isn’t measured by how many phone calls are made. Rather, the success of those phone calls comes down to knowing how to reach the decision maker. The trick is that reaching the decision maker can be a difficult … [Read more...]
How to Follow Up with Leads from Social Media
Social media is much more than just a way to grow your brand and connect with your current customers. While brand building is important, you also need to take the time to build your social media lead follow-up program. You spend a lot of time and effort getting people engaged with your social media, … [Read more...]
Effective Ways to Connect With Your Customers
Continuously Show Customers You Care With These Six tips: excerpt: Here are six effective ways to connect with your customers and build lasting relationships that will keep them loyal to your band. 1. Don't use a one-size-fits-all approach. You want your customers to feel special, and you can … [Read more...]
- « Previous Page
- 1
- …
- 13
- 14
- 15
- 16
- 17
- …
- 45
- Next Page »