Business Solutions, Services & Supplies
Many businesses say they target anyone who might be interested in their products or services, but this ‘target’ is much too broad. Targeting a specific market does not mean that you are excluding people who do not fit your criteria. Rather, target marketing allows you to focus on a specific market … [Read more...]
Staring into a crowded inbox, potential customers will toss uninspiring emails without a second thought. So how do you cut through the noise and get people to engage with your marketing emails? Nearly all consumers check their email daily, and a vast majority say they prefer to receive commercial … [Read more...]
Emails, flyers, social media, and direct mail are just a few of the ways that businesses are reaching their customers. With so many marketing platforms available, the majority of buyers use three or more channels when researching a purchase. For businesses, that means buyers no longer follow a … [Read more...]
Six Steps To Achieve Digital Marketing Excellence: Start with a strategy. Excerpt: 1. Start with a strategy. Determine where you are right now and evaluate what you need in order to get to where you and your client want to be. Establish a vision and validate your priorities. Create a roadmap and … [Read more...]
Email Is Still Your Customers' Preferred Communication Tool: Make sure your email gets to the inbox. Excerpt: Gary Thuerk, often hailed as the "Father of Spam," sent the first email blast in 1978. Four decades later, despite billions of people using several social media platforms, email still holds … [Read more...]