How can you creatively and effectively promote an upcoming sale, special offer or event? It’s a challenge faced by everyone in marketing. One solution: Full-color postcards! With full-color postcards, you can target your customers or prospects. This focused approach leads to a higher return on … [Read more...]
How Safeguard Can Help With Rebranding Your Business
With the new year just around the corner, you may be thinking about sprucing up your brand. Maybe you’ve had the same brand for decades and want a modern look. Maybe you think your business has outgrown your old brand. Maybe you want to take your company in another direction that isn’t reflected in … [Read more...]
5 Strategic Business Promotions that Use Full-Color Printing
Color is one of the most powerful tools for enticing and engaging customers. Color affects your mood, evokes emotion, and communicates information that goes beyond words. Consider this fact: warm colors like red, yellow, and orange can evoke a sense of safety and comfort or a sense of anger and … [Read more...]
An Accidental Marketing Tactic that Many Companies Can Learn From
This stealthy marketing campaign worked by accident! A reminder that sometimes the best ideas come from our mistakes. Excerpt: What would you do if you opened a UPS envelope and there was nothing inside? Friends of mine, who have asked to remain anonymous, as they don’t want to alert their … [Read more...]
4 Reasons Custom Packaging Makes a Statement
Making a statement with Custom Packaging Thanks to the Internet, almost every product a customer could want is available at the simple touch of a button. E-commerce has revolutionized the way customers purchase their goods. Rather than visiting brick and mortar stores, more and more people simply … [Read more...]
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