Business Solutions, Services & Supplies
Creepy or creative? More and more brick and mortar stores are using iPhone apps to collect information about customers, which they then use to tailor discounts and offer product suggestions. Here's what you need to know: Excerpt: Consumers have grown accustomed to the idea of online retailers … [Read more...]
We’ve all seen them. Small tri-fold brochures are everywhere -- in envelopes in your mailbox, on display racks at hotels, and lying around on coffee shop tables. Why are these brochures so ubiquitous? They’re low-cost, easy to distribute, and -- most importantly -- effective marketing tools. Why … [Read more...]
Here's Exactly What to Say When You Run into Your CEO at the Coffeemaker: Rather than freezing up when you run into your CEO -- or boss -- follow these tips for engaging in a memorable, respectful interaction. Excerpt: Getting caught off guard, especially pre-caffeine, can do strange things to … [Read more...]
While an email marketing plan can start off with a fresh idea, it can just as easily devolve into boring, useless content with stale subject lines. Every few months, it’s a good idea to revisit your email marketing plan, refreshing it with a new look and ensuring the information you’re sending to … [Read more...]
When putting together an effective marketing plan, it's important to keep in mind seasonal topics and trends that potential customers care about. Creating content that centers around holidays can boost traffic to your website and purchases of your products and services. Want help developing an … [Read more...]