Social media has become a part of everyone’s life. For business owners, that means one thing, your business needs a social media presence. No matter how large or small your company is, social media should be an essential piece of your business marketing strategy. Social media platforms, and social … [Read more...]
4 Ways to Improve Communication With Your Customers
4 Ways to Improve Communication With Your Customers Excerpt: Trust in U.S.-based companies is now at 64%, up from 50% in 2018, according to the Edelman Trust Barometer. As companies struggle with customer satisfaction and loyalty, they need to make changes to restore faith in business, which … [Read more...]
When You Can’t Control Anything Else, Work On Your Customer Service And Watch Your Bottom Line Grow
When You Can’t Control Anything Else, Work On Your Customer Service And Watch Your Bottom Line Grow Excerpt: So many forces are outside of a business’s control. (This is true in every era, not just now, when things feel particularly out of control.) Yet there is an ingredient of … [Read more...]
What the Experts Say About Leadership Vs.Management
What the Experts Say About Leadership Versus Management Excerpt: A whirlwind tour about an age-old workplace conundrum: leadership vs. managment Sometimes the term ‘leader’ and ‘manager’ are used interchangeably. However, they’re completely different. “The manager does things right; the … [Read more...]
Marketing Essentials for 2020
Marketing Essentials for 2020 Excerpt: Way forward for brands’ marketing strategies to win customers in 2020 The year 2019 witnessed some innovative and thought-provoking marketing campaigns. The Sephora’s “We belong to something beautiful” campaign promoting gender diversity and … [Read more...]
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