Because the decisions made in franchises are spread across indivual franchise owners, making marketing plans and optimizing costs can be a little tricky, and certainly different than other organizations. We work with a number of franchises on developing the best marketing plan, reducing costs, and … [Read more...]
Some Tips on Job Security in the Robot Age
Many workers fear the looming automation of their jobs. This isn't a new threat -- it's one that's been around for centuries -- and it doesn't have to fill workers with anxiety. Tom Davenport, a management professor at Babson College and co-author of the new book "Only Humans Need Apply" explains … [Read more...]
4 of the Most Popular Ecommerce Trends in 2016
When it comes to ecommerce, sales and marketing trends can change on a dime. To keep your business up-to-date, you need to be on the constant watch for changes. Luckily, we’ve put together this list of four of the most popular ecommerce trends happening over the past year. Keep your company current … [Read more...]
9 Tips for Growing a Successful Business
Starting and running a business is hard. While success probably won't come overnight, here are a few tips that will make the whole process a lot easier. And if you're looking for additional help getting your business up and running, consider making a consultation with a Safeguard strategist today. … [Read more...]
5 Creative Ways to Use Social Media to Innovate Your Business
These days, it seems like every small business owner uses some form of social media to promote his or her business. But not all of us know how to use social media well, and even those of us who are committed to using social media in innovative ways often get burned out using the same old tactics day … [Read more...]