These days, Google can tell us a lot about what works and what doesn't in the world of marketing. The key? Taking advantage of the statistics Google offers! Here's how: Excerpt: Like it or not, if you're a marketer, you spend a lot of time thinking about Google. You have to consider whether Google … [Read more...]
10 Key SEO Techniques You Should Know
When someone searches Google for information related to your brand, you want your website to pop up at the top of the list. How do you make that happen? Google’s ranking algorithm is tough to crack. Luckily, understanding and implementing basic search engine optimization (or SEO) techniques is all … [Read more...]
Everything you need to know about AMP
You have already heard “Mobile-Friendly” and “Mobile First” but it gets way better: welcome to AMP! “Way better” is sarcasm. Say it like this “waaaay better”. Last fall, Google announced a pending change – which is a bit of a surprise because Google doesn’t often let us know much about changes … [Read more...]