Managing a retail supply chain is often a complicated and time-consuming process. Over the past few years, abrupt changes in consumer demand have frequently left retailers with either an abundance of inventory or product shortages. Along with manufacturing and shipping disruptions, these … [Read more...]
What is Interactive Print, and How Can I Leverage it For My Automotive Dealership?
The print industry and the automotive industry share a key commonality, they both excel at innovation. Linking print and digital experiences together, interactive print is the evolution of print media. Capturing your customers' attention is one thing, but finding a way to keep it is another. … [Read more...]
The Homebody Economy: What It Is and How Businesses Can Leverage It
Is the desire to stay home here to stay? The pandemic and lockdowns were the catalysts that forced a large percentage of the population to do more from home than ever before. People were not only working from home; they were also shopping, exercising, eating, and consuming their entertainment from … [Read more...]
Marketing Electric Vehicles: Challenges to Overcome
Marketing electric vehicles continues to accelerate, with automakers across the globe looking to increase fleet electrification. Almost every major car manufacturer, including Ford, General Motors, Honda, BMW, Volkswagen, and Hyundai, has announced detailed plans for electric-vehicle adoption. The … [Read more...]
2022 Economic Outlook: The Effect on Businesses in a Midterm Election Year
The global economic recovery continues, and the 2022 midterm elections are still a year away. Still, with a contentious political landscape and predictions for record-setting ad spending, businesses are already looking to 2022 economic outlook forecasts to guide them as they plan future operating … [Read more...]