As a business owner, you have a limited budget to stretch across a variety of costs. Marketing is important -- you need to drive customers to your store or website after all! -- but often, the most effective marketing tools seem too expensive for a business budget. Fortunately, this doesn’t have to … [Read more...]
Here’s Exactly What to Do When You Don’t Understand an Assignment from Your Boss
When you receive a confusing assignment from your boss, rather than freeze up, take a deep breath and follow these steps. This will keep you from looking foolish AND help you make a good impression on him or her. Excerpt: There are (at least) two ways to make a fool of yourself in front of your … [Read more...]
4 Ways to Rethink Business Card Design
Even in this modern age when more people are moving away from print toward digital communication, certain print products remain essential. Among them? Business card designs. Whether you’re running into a potential client at a conference, talking with customers at a trade show, or sharing about your … [Read more...]
Aisles Have Eyes Warns That Brick-And-Mortar Stores Are Watching You
Creepy or creative? More and more brick and mortar stores are using iPhone apps to collect information about customers, which they then use to tailor discounts and offer product suggestions. Here's what you need to know: Excerpt: Consumers have grown accustomed to the idea of online retailers … [Read more...]
5 Tips for Taking Your Email Marketing to the Next Level
While an email marketing plan can start off with a fresh idea, it can just as easily devolve into boring, useless content with stale subject lines. Every few months, it’s a good idea to revisit your email marketing plan, refreshing it with a new look and ensuring the information you’re sending to … [Read more...]
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