Employee experience experts break this down into different aspects (e.g., social/cultural, emotional, technological, environmental). While there’s some disagreement as to which of those aspects are most important, the experts all agree that a positive employee experience can have a very real impact on employees’ productivity.
Profiles will help you keep employees in mind as you plan communication. For example, you might find you have a significant population of recently hired sales employees who are frequently on the road. To create a sense of meaningful connection with these employees, you might want to consider mobile-friendly communication that supports two-way dialogue such as leader micro-blogs delivered through employee social apps (like Yammer or Chatter) or even texts.
To learn more about how you can use demographics — and other employee insights — to create breakthrough employee communication, download our Smart Guide. After all, if you want to build an exceptional employee experience, there’s no better way to start than by understanding your employees.