Build a strong brand by following this outline.
Having an integrated marketing communications strategy is the process of resisting a smaller yet immediate connection in order to receive a stronger or more enduring relationship later. Marketing is like a game of chess, which isn’t won in a single move; strategy and circumstance also contribute to the outcome. Outlined below are the seven steps that we have adopted at Twistlab Marketing:
1. Identify campaign goals and potential limitations. Which part of the marketing funnel are you addressing, and what resources do you have access to? Is the purpose of your campaign to boost consumer loyalty or are you looking to build awareness for customers who don’t know about your brand? Decide exactly what you want to accomplish with your efforts.
2. Define the target audience. Always ask yourself, “If I would be charged a dollar for every person who would watch my ad, who would I choose to show it to?” Remember, a large slice of the market is better than bits and pieces of the full pie. In the words of Whitney Wilkinson, assistant professor of marketing at Salt Lake Community College, “Selecting a target audience is similar to the choice faced by Goldilocks. The most effective target audiences are not too big, as to lose focus and spread resources too thin, and not too small, limiting potential market size. Defining target audiences who are; accessible, receptive and profitable – is just right. This can be achieved by using consumer insights uncovered in the research process, thinking strategically, and using a data-driven approach.”
Read more | Seven Steps To A Better Integrated Marketing Communications Strategy | Forbes | https://bit.ly/2wQw1Eg