Marketing to Seniors?: Drop the Humor and Emotional Pleas Excerpt: Despite stereotypes, older consumers are embracing technology and digital platforms—but still seek specific marketing messages. Though 41 percent of people in the United States think consumers ages 55 and above don’t understand or … [Read more...]
The 4 Outdated Workplace Rules Employers Still Grip Onto
Traditional Workplace Rules are Changing: 4 Outdated Workplace Rules That Are Stalling Business Growth. excerpt: It’s no secret the larger the business the slower the movement when dealing with outdated workplace rules. As the more laid back generation makes its final exit and the digital-driven … [Read more...]
How to Reach Decision Makers on the Phone
Salespeople make hundreds and thousands of phone calls each week. Success, however, isn’t measured by how many phone calls are made. Rather, the success of those phone calls comes down to knowing how to reach the decision maker. The trick is that reaching the decision maker can be a difficult … [Read more...]
Work Smarter Not Harder With These Productivity Hacks
Stop Burning The Midnight Oil: Work Smarter Not Harder With These Productivity Hacks excerpt: 1. Make smarter to-do lists. I used to have a love-hate relationship with to-do lists. Writing them made me feel organized, but they never made a big enough difference in my productivity. What I … [Read more...]
5 Tips to Improve Your Accounts Collection Process
Sales are great, but more companies fail due to poor cash flow than a lack of sales and revenue. For a company that boasts a steady stream of clients, running out of money can be particularly frustrating. That’s precisely why establishing an effective accounts collection process is a crucial part of … [Read more...]
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