Big businesses aren’t the only ones who need to worry about branding. Branding is about all the ways that your business interacts with customers, which means it’s something businesses of all sizes need to pay attention to. Think of branding as the lifeblood of your business. After all, branding is … [Read more...]
Why Marketers Must Learn to be Storytellers
Why Marketers Must Learn to be Storytellers: Good storytelling is the backbone of marketing. excerpt: For years, storytelling has been the backbone of the best marketing campaigns. Now, as a surfeit of content drives engagement down and makes it difficult to be different, storytelling defines the … [Read more...]
How Marketers Can Avoid Wasting Their Marketing Potential
4 Ways Marketers Can Avoid Wasting Their Data’s Potential: Learn how to use the data you collected and make it work for you. Excerpt: Define your value proposition Gathering data isn’t the hard part; figuring out which data to pay attention to is, says Jose Gomes, managing director of North America … [Read more...]
Give a Good First Impression with Custom Printed Envelopes
An envelope will always be the first thing a customer sees, but it should never be the last. A bland presentation can fail to grab a customers attention, or, even worse, deter interest in your company. While a custom envelope may seem like an unnecessary cost, it’s important to use any technique … [Read more...]
Connect With Gen Z Through their Most Trusted Messengers
Connect with Gen Z through their most trusted messengers - their teachers. excerpt: Generation Z is fast becoming the most coveted of marketing audiences. Unfortunately, it is also one of the hardest to reach. Gen Z is incredibly media savvy, so the challenge for marketers is trying to connect with … [Read more...]
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