Competition for consumer attention is high, and business visibility is integral to business success. The key to generating engagement, businesses with greater visibility typically also enjoy greater brand awareness. The best way to increase brand visibility depends on executing a multi-channel … [Read more...]
6 Fresh Product Launch Ideas
Launching a new product is an exciting time for a company. It’s the culmination of hours of manpower spent developing that new product, from research and development to product testing. This final step, launching your product, is where all that hard work pays off. You just need to make sure you … [Read more...]
A Good Deal More on Full-color Postcards!
How can you creatively and effectively promote an upcoming sale, special offer or event? It’s a challenge faced by everyone in marketing. One solution: Full-color postcards! With full-color postcards, you can target your customers or prospects. This focused approach leads to a higher return on … [Read more...]
Is YouTube Really Losing Advertisers over Offensive Content?
YouTube Wires Back Some Marketers After Ad Uproar, But Others Stay Away: Are the Ads worth it? The verdict is still up in the air. After several ads appeared near offensive videos, the media channel is feeling the pressure from large companies who're pulling their ads. Others say it's worth it. Find … [Read more...]
Does Advertising Really Lead to Sales?
Sometimes, it's hard to determine whether an advertisement directly relates to a sale. But this wine company rocked the boat with a new way for determining the efficacy of their ads. It's this kind of creativity and innovation that make the difference in a brand. Check out their … [Read more...]