Car buyer expectations are changing, with consumers valuing experiences that are more personalized and convenient. Speed, ease of use, and convenience are all valued traits associated with online buying while viewing the vehicle in person, and taking it for a test drive remain key reasons for … [Read more...]
How to React to Negative Reviews of Your Automotive Business
Online reviews are an essential component for building trust with consumers. While businesses may wish for only good reviews, the reality is that every automotive business will at some point have to have to deal with a negative review. As frustrating as the situation is, responding to negative … [Read more...]
What is Interactive Print, and How Can I Leverage it For My Automotive Dealership?
The print industry and the automotive industry share a key commonality, they both excel at innovation. Linking print and digital experiences together, interactive print is the evolution of print media. Capturing your customers' attention is one thing, but finding a way to keep it is another. … [Read more...]
Marketing Electric Vehicles: Challenges to Overcome
Marketing electric vehicles continues to accelerate, with automakers across the globe looking to increase fleet electrification. Almost every major car manufacturer, including Ford, General Motors, Honda, BMW, Volkswagen, and Hyundai, has announced detailed plans for electric-vehicle adoption. The … [Read more...]
How to Retain Customers When the Auto Supply Chain is Disrupted
Auto supply chains are globally complex, and disruptions to the supply chain, material shortages, and the restriction of movement of goods across the globe have resulted in significant hardships within the automotive sector. Many auto dealers and repair shops are feeling the particular effects of … [Read more...]