What does a prospect think of when he or she hears your brand name? That answer is your brand. It is more than a name, a design, or a symbol, it is the feeling your business evokes. Your brand is everything the public thinks they know about your business, the way it is perceived by those who … [Read more...]
5 Customer Service Strategies You Should Be Doing
Innovation is at the heart of a successful customer service strategy. It’s through innovation that one of the world's largest online retailers has become successful in building a customer-centric business. From building a corporate culture that knows how to listen to customers, to making it easy to … [Read more...]
Take a Look in the Mirror: Are You the Bottleneck Preventing Business Growth?
You may think of a bottleneck in terms of manufacturing, which refers to a jam on the production line. Some people use it to refer to a traffic event where one slow car inadvertently slows down every other car behind them. No matter where they occur, bottlenecks are setbacks or obstacles that slow … [Read more...]
How to Help Your Employees Engage in Social Media
Want an easy way to increase the number of people who read your social media content? You are already employing the answer. We’re not just talking about the employees in charge of marketing and running your social media accounts; we mean all of your employees. Your employees are already spending … [Read more...]
Get the Maximum Value From Your Marketing: How to Mix Print Marketing with Digital Marketing
How can businesses cut through the noise and make an impact with their marketing? The answer is by mixing print marketing with digital marketing and getting the maximum value from both. Though it may not seem like it, print and digital marketing really are the perfect match. If you play to the … [Read more...]