What if you could get a customer to think about your business every time they check the date, extend a deadline, or pencil in a vacation? What if you were nearly guaranteed they would keep your promotional item for an entire year? Calendars are used as reference points almost every day, both at home … [Read more...]
What Is Brand Recall and Why Is It So Important?
You've got your swag bags ready. Your brand is on target. Your logo looks great. When it's time to lock down that relationship, your prospects’ and clients’ ability to remember your brand is crucial. But being seen is not the same thing as being remembered. And being remembered is not the same thing … [Read more...]