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Consistent, recognizable brands have something in common. They all adhere to a style guide. Your brand style guide defines what your company’s brand elements are and how they should be applied across marketing materials. This key document helps your company communicate consistent visuals and … [Read more...]
The Importance of Branding: What Should a Brand Do? Excerpt: What Should a Brand Do? Branding is not just about getting your target market to select you over the competition. It's also about getting your prospects to see you as the sole provider of a solution to their problem or need. In its … [Read more...]
Keep Track of Your Micro-Wins: The Best Way To Measure Your Personal Brand Success excerpt: Most likely, you’re measuring your success all wrong. If you’re like most business owners you evaluate your success based on one major yardstick—how much money you are making. You’ve got it all … [Read more...]
Competition for customers is fierce, and branding is the key to differentiating yourself from the competition. Brands are built through the consistent delivery of the brand promise through all customer touch points. Branding is more than just creating a slogan and a logo that people will recognize … [Read more...]
How To Become an Iconic Brand? Understand what makes your brand special. excerpt: Humans will attach meaning to anything. Three years ago, Soon Yu saw an up-close example through the eyes of his five-year-old son. Yu took his family on vacation to Lake Como in Lombardy, Italy. Within days, his son … [Read more...]