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What trends will have the biggest impact on your business this year? It’s important for marketers to pay attention to consumer trends to make sure they are giving businesses what they really want. And what do consumers want in 2020? According to Gartner’s Consumer Top Trends, they want to shop … [Read more...]
4 Ways Marketers Can Avoid Wasting Their Data’s Potential: Learn how to use the data you collected and make it work for you. Excerpt: Define your value proposition Gathering data isn’t the hard part; figuring out which data to pay attention to is, says Jose Gomes, managing director of North America … [Read more...]