The print industry and the automotive industry share a key commonality, they both excel at innovation. Linking print and digital experiences together, interactive print is the evolution of print media. Capturing your customers' attention is one thing, but finding a way to keep it is another. … [Read more...]
Build Customer Trust With Content Marketing
Build Customer Trust With Content Marketing excerpt: Trust is a scarce commodity for companies and other organizations in 2018. Modern market forces have resulted in an unprecedented loss of trust for institutions and businesses. News organizations have experienced a rebound, with new journalism … [Read more...]
How to Launch a Creative Marketing Campaign Cheaply
Ready to take your marketing to the next level? Not sure if you have the funds to invest in both a digital and a print marketing campaign? Deciding where to invest your marketing funds can be difficult, in part because it's hard to know what will and what won't work. That said, there are ways to be … [Read more...]
Tips on Content Marketing in the Google RankBrain Age
These days, Google can tell us a lot about what works and what doesn't in the world of marketing. The key? Taking advantage of the statistics Google offers! Here's how: Excerpt: Like it or not, if you're a marketer, you spend a lot of time thinking about Google. You have to consider whether Google … [Read more...]
7 Tips for Content Marketing Success in 2017
With technology changing so rapidly in this day and age, social media tips and SEO best practices also go out of date very fast. With the new year upon us, here are a few tips for staying up to date on the latest content market trends in 2017. At Safeguard, we prioritize digital marketing for our … [Read more...]