Business Solutions, Services & Supplies
Marketing Essentials for 2020 Excerpt: Way forward for brands’ marketing strategies to win customers in 2020 The year 2019 witnessed some innovative and thought-provoking marketing campaigns. The Sephora’s “We belong to something beautiful” campaign promoting gender diversity and … [Read more...]
From Nordstrom To Zappos: The 10 Elements Shared By All Great Customer Service Cultures Excerpt: In the time I’ve spent working with or studying those companies with truly outstanding customer service cultures (such as Nordstrom, USAA, Southwest Airlines, The Container Store, Zappos, L.L. Bean, … [Read more...]
Top Boards Do These 4 Things Differently Excerpt: Reviewing financial statements, audit activities, and compliance activities are all part of the work required of board members to keep the company running on the right path. But the most successful boards do far more than this, focusing on more … [Read more...]
5 Exciting Email Marketing Trends to Watch in 2020 Excerpt: Leaders must avoid training employees to do as they say, but rather focus on delivering these three stages of feedback to actually coach employees to think. If you think email marketing is dead, you're wrong -- … [Read more...]
To be a better leader, don’t forget this basic coaching technique Excerpt: Don’t just criticize the result, coach the approach Leaders must avoid training employees to do as they say, but rather focus on delivering these three stages of feedback to actually coach employees … [Read more...]