The automotive industry has experienced unprecedented disruptions, including constant shortages, supply chain concerns, skyrocketing gas prices, and rising interest rates. Auto dealers are also facing the challenge of record-high new vehicle prices, resulting in lower retail sales of new vehicles. … [Read more...]
Now is the Time to Promote Your Business Online
You’re likely familiar with the old adage, ‘it takes money to make money.’ Yet, in a time when budgets for many businesses are shrinking, companies almost always reduce spending on marketing first. In reality, cutting your marketing budget is the last thing you want to do. Instead of helping your … [Read more...]
Get the Maximum Value From Your Marketing: How to Mix Print Marketing with Digital Marketing
How can businesses cut through the noise and make an impact with their marketing? The answer is by mixing print marketing with digital marketing and getting the maximum value from both. Though it may not seem like it, print and digital marketing really are the perfect match. If you play to the … [Read more...]
Print Isn’t Dead: Why You Should Develop a Digital and Print Mix
Let’s get one thing clear; print isn’t dead. It’s easy to understand why many believe that print media is on the decline. With more adults than ever carrying smartphones around all day and the population at large spending more time on the Internet than ever before, it’s easy to believe that digital … [Read more...]
4 Ways to Improve Your Local Google Search Results
When conducting online research, consumers use local search terms to find everything from seafood restaurants in their area, to nearby gyms, to child care providers that are close to where they work on local Google search results pages. To attract local customers or clients, businesses must take … [Read more...]