Business Solutions, Services & Supplies
As you probably already know, marketing can help drive sales, build relationships with customers, improve your professional reputation and even grow your organization. That’s never truer than in the holiday months at the end of the year. During this busy holiday season, consumers are primed … [Read more...]
Direct mail marketing and email marketing are both essential pieces of your omnichannel marketing mix. These two marketing channels are most effective when they complement one another. It can be just as easy to send a piece of personalized direct mail marketing as it is to send an email, so how do … [Read more...]
Staring into a crowded inbox, potential customers will toss uninspiring emails without a second thought. So how do you cut through the noise and get people to engage with your marketing emails? Nearly all consumers check their email daily, and a vast majority say they prefer to receive commercial … [Read more...]
Email Is Still Your Customers' Preferred Communication Tool: Make sure your email gets to the inbox. Excerpt: Gary Thuerk, often hailed as the "Father of Spam," sent the first email blast in 1978. Four decades later, despite billions of people using several social media platforms, email still holds … [Read more...]
Consumers Want Brand Emails: Over 60 percent of consumers want to receive email offers from brands they like! Make sure you are reaching those customers with an effective email campaign. Excerpt: Are consumers completely over email marketing? Only certain types of it. New research from Adobe found … [Read more...]