Whether you want to create a fresh logo for your business, a brochure to explain a new company initiative, or t-shirts for your employees, it’s often tempting to cut costs by designing and printing the work yourself. But if you want to appear professional and stand apart from your competitors, it’s … [Read more...]
5 Tips for Improving Franchise Marketing System-Wide
Because the decisions made in franchises are spread across indivual franchise owners, making marketing plans and optimizing costs can be a little tricky, and certainly different than other organizations. We work with a number of franchises on developing the best marketing plan, reducing costs, and … [Read more...]
5 Reasons Good Customer Service Is Essential for Success
It’s often tempting to skimp on quality customer service in order to cut costs. It often requires hiring extra employees to field questions, creating additional protocols for dealing with customer-related issues, and taking the time to study what, exactly, your customers need in order to have a good … [Read more...]
Some Tips on Job Security in the Robot Age
Many workers fear the looming automation of their jobs. This isn't a new threat -- it's one that's been around for centuries -- and it doesn't have to fill workers with anxiety. Tom Davenport, a management professor at Babson College and co-author of the new book "Only Humans Need Apply" explains … [Read more...]
4 of the Most Popular Ecommerce Trends in 2016
When it comes to ecommerce, sales and marketing trends can change on a dime. To keep your business up-to-date, you need to be on the constant watch for changes. Luckily, we’ve put together this list of four of the most popular ecommerce trends happening over the past year. Keep your company current … [Read more...]