When conducting online research, consumers use local search terms to find everything from seafood restaurants in their area, to nearby gyms, to child care providers that are close to where they work on local Google search results pages. To attract local customers or clients, businesses must take … [Read more...]
Tips on Content Marketing in the Google RankBrain Age
These days, Google can tell us a lot about what works and what doesn't in the world of marketing. The key? Taking advantage of the statistics Google offers! Here's how: Excerpt: Like it or not, if you're a marketer, you spend a lot of time thinking about Google. You have to consider whether Google … [Read more...]