Publishers Aren't Seeing Revenue From Instagram’s New Ads: Any media company can set up an advertisement on Instagram's story platform. But is it worth it? It's possible these ads may work in the future, but right now many media companies aren't seeing the returns they'd like. Excerpt: For … [Read more...]
Three Questions to Ask When Picking a Logo that Matches Your Corporate Identity
How much does your logo really matter in the grand scheme of things? It’s just a small image, right? Can it really make a difference? As it turns out, yes. Logos do matter. Corporations that positively express their company’s mission through their logos have higher customer commitment and higher … [Read more...]
Ad-Supported Digital Media Isn’t Dying
If you're wondering whether ad-supported media is working for your business, you're not alone. There are conflicting opinions on the efficacy of ad-supported media. But there are reasons to think it still works, not least because it's generating revenue for some highly successful companies. With the … [Read more...]
How to Help Avoid Check Fraud
Did you know that 1.2 million fraudulent checks are written in the U.S. every day? Most victims of check fraud are businesses just like yours. In fact, according to the Association for Financial Professionals 2016 Payments Fraud and Control Survey, an astonishing 73% of businesses experienced actual … [Read more...]
7 hobbies that will make you a better employee
Having a hobby is a great way to relax and destress, which prevents burnout at work and allows for the peace of mind that generates creative solutions. In other words, hobbies can make you a better employee! But as we grow up, fewer of us actually participate in the hobbies we love. Here are seven … [Read more...]
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