Whether you are running a small start-up or a large corporation, custom swag can be a fantastic marketing tool for companies. According to ASI (Advertising Specialty Institute), promotional products are cheaper than nearly any other advertising medium. Plus, they provide name exposure that can … [Read more...]
How Fixed Ops Can Enhance Profitability & Sustainability for Your Automotive Dealership
Car dealerships are complex businesses relying on two key profit areas: variable and fixed ops. Variable operations usually refer to car sales, which typically have a lot of volatile variables. On the other hand, fixed operations, an industry term for the parts and service departments, are much … [Read more...]
3 Auto Marketing Strategies to Keep Up With the Growing Electric Vehicle Market
The electric vehicle market has generally been niche, representing only a small share of the population, but demand for EVs is increasing. More than 750,000 new all-electric cars were registered in the U.S. in 2022, 57 percent more than in 2021. Encompassing hybrids, plug-in hybrids, and pure … [Read more...]
3 Lessons from Current Layoffs: How to Run a Successful Retail Business
The economy is dynamic and constantly changing, sometimes faster than expected. Companies may be desperate to find talent one minute, and then there is a huge downturn, leading to mass layoffs. With recent inflation and labor challenges, this sector makes running a successful retail business that … [Read more...]
3 Marketing Strategies for Auto Dealers
Competition for a car buyer's attention is intensifying, and dealers need innovative marketing strategies to help them stay competitive. Being customer-centered and focusing on auto marketing strategies such as email marketing, social media, and promotional products can help ensure auto dealers are … [Read more...]
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