Businesses often feel like more than just a business to the staff, owners, and customers involved. They are the brick and mortar stores customers have frequented ever since they were kids. They are the fresh new start-ups the owners have been thinking about launching for years. They are the dream … [Read more...]
Does Advertising Really Lead to Sales?
Sometimes, it's hard to determine whether an advertisement directly relates to a sale. But this wine company rocked the boat with a new way for determining the efficacy of their ads. It's this kind of creativity and innovation that make the difference in a brand. Check out their … [Read more...]
3 Email Marketing Mistakes to Avoid
While social media marketing is all the buzz these days, email marketing remains one of the most effective ways to promote your brand. Customers still use email to communicate and gather information as much, if not more, than ever. If you want your business to succeed, you’ll need to create an … [Read more...]
10 Simple Ways to Transform Your Invoices into Marketing Machines
Your invoices don't have to be boring and old business requirements -- they can be a tool for marketing! Here are ten simple ways to use them to your advantage, including to announce a new product or service offering, share a “raving” customer testimonial, and more. And if you're looking for more … [Read more...]
How Steve Job’s Viewed Marketing
Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. This video was done on the eve of the launch of the seminal "Think Different" advertising campaign. On this video, Jobs explains: "Marketing is about … [Read more...]
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