Business Solutions, Services & Supplies
We’ve all seen them. Small tri-fold brochures are everywhere -- in envelopes in your mailbox, on display racks at hotels, and lying around on coffee shop tables. Why are these brochures so ubiquitous? They’re low-cost, easy to distribute, and -- most importantly -- effective marketing tools. Why … [Read more...]
While an email marketing plan can start off with a fresh idea, it can just as easily devolve into boring, useless content with stale subject lines. Every few months, it’s a good idea to revisit your email marketing plan, refreshing it with a new look and ensuring the information you’re sending to … [Read more...]
These days, if a customer is looking for a specific product or service, he or she usually turns to the Internet. To attract new customers -- and to remind loyal customers that you’re still around -- businesses create profiles on online directories, which will point customers their way. By listing … [Read more...]
Publishers Aren't Seeing Revenue From Instagram’s New Ads: Any media company can set up an advertisement on Instagram's story platform. But is it worth it? It's possible these ads may work in the future, but right now many media companies aren't seeing the returns they'd like. Excerpt: For … [Read more...]
When someone searches Google for information related to your brand, you want your website to pop up at the top of the list. How do you make that happen? Google’s ranking algorithm is tough to crack. Luckily, understanding and implementing basic search engine optimization (or SEO) techniques is all … [Read more...]