What does a prospect think of when he or she hears your brand name? That answer is your brand. It is more than a name, a design, or a symbol, it is the feeling your business evokes. Your brand is everything the public thinks they know about your business, the way it is perceived by those who … [Read more...]
Top Boards Do These 4 Things Differently
Top Boards Do These 4 Things Differently Excerpt: Reviewing financial statements, audit activities, and compliance activities are all part of the work required of board members to keep the company running on the right path. But the most successful boards do far more than this, focusing on more … [Read more...]
5 Customer Service Strategies You Should Be Doing
Innovation is at the heart of a successful customer service strategy. It’s through innovation that one of the world's largest online retailers has become successful in building a customer-centric business. From building a corporate culture that knows how to listen to customers, to making it easy to … [Read more...]
5 Exciting Email Marketing Trends to Watch in 2020
5 Exciting Email Marketing Trends to Watch in 2020 Excerpt: Leaders must avoid training employees to do as they say, but rather focus on delivering these three stages of feedback to actually coach employees to think. If you think email marketing is dead, you're wrong -- … [Read more...]
To be a better leader, don’t forget this basic coaching technique
To be a better leader, don’t forget this basic coaching technique Excerpt: Don’t just criticize the result, coach the approach Leaders must avoid training employees to do as they say, but rather focus on delivering these three stages of feedback to actually coach employees … [Read more...]
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