Business Solutions, Services & Supplies
Creepy or creative? More and more brick and mortar stores are using iPhone apps to collect information about customers, which they then use to tailor discounts and offer product suggestions. Here's what you need to know: Excerpt: Consumers have grown accustomed to the idea of online retailers … [Read more...]
While an email marketing plan can start off with a fresh idea, it can just as easily devolve into boring, useless content with stale subject lines. Every few months, it’s a good idea to revisit your email marketing plan, refreshing it with a new look and ensuring the information you’re sending to … [Read more...]
When putting together an effective marketing plan, it's important to keep in mind seasonal topics and trends that potential customers care about. Creating content that centers around holidays can boost traffic to your website and purchases of your products and services. Want help developing an … [Read more...]
These days, if a customer is looking for a specific product or service, he or she usually turns to the Internet. To attract new customers -- and to remind loyal customers that you’re still around -- businesses create profiles on online directories, which will point customers their way. By listing … [Read more...]
When someone searches Google for information related to your brand, you want your website to pop up at the top of the list. How do you make that happen? Google’s ranking algorithm is tough to crack. Luckily, understanding and implementing basic search engine optimization (or SEO) techniques is all … [Read more...]