5 Tactics to Drive Website Traffic That Aren’t SEO: See why it’s in your best interest to explore other ways of increasing site traffic.
1. Start guest blogging.
Guest blogging on other websites achieves several goals. Firstly, it adds a boost of PR and improves your credibility as an expert in your industry and the public space. It increases brand awareness and exposes your company to new potential customers. And, as a little bonus, it does increase SEO rankings through its links back to your site (although it still isn’t the point of this article…).
To guest blog effectively, find businesses and websites to partner with that share a target audience and/or industry and receive enough traffic themselves to make it worthwhile. If your business has a blog, you can also interview other applicable industry experts and encourage the interviewees and their companies to share the interviews on social media and their press pages.
Ask them their monthly metrics, what calls to action pointing to your website you’ll be allotted and if they will post your article on their social media channels. And speaking of social media …
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