Increase your brand visibility with these tips from the pros! excerpt: 1. Consider Your Audience Persona Experiential marketing can be an excellent way to connect with your audience, but it isn't always the best strategy for everyone. Before you dive right into it, consider who you're trying to … [Read more...]
What Makes a Great Brand Logo?
Creating a new logo can be some of the most fun you have when rebranding, or when building a brand for the first time. A logo is the visual summary of what you want your business to stand for. But what makes a brand logo truly great? Going from the simple shape to the evocative icon doesn’t happen … [Read more...]
Target the Right Audience for Your Direct Marketing Campaign with Safeguard
You’ve got your layout down. Messaging is on target. Your brand integration is to die for. There are many crucial considerations when honing a great direct marketing campaign. But where the rubber meets the road is in your audience. Who’s on your mailing list, and why? Targeting the right audience … [Read more...]
Creating an Authentic Brand that Connects with Your Employees
An Authentic Brand is not something that sits on the surface of an organization to make it attractive. It comes from the roots. If you understand that, you’re more than halfway toward nurturing an authentic brand that truly connects with your employees. And a brand that connects with your employees … [Read more...]
Everything You Need To Know About Chatbot Marketing
Have you heard of Chatbot Marketing? It's the latest in the changing technological platforms for conversing with consumers. You may want to incorporate Chatbot Marketing in your 2018 plan. Excerpt: Emerging technology is constantly changing how businesses market their products and services, which … [Read more...]
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