Is it time for a brand reboot? A critical component of your business, branding is what your business needs to break through the clutter of a crowded marketplace and grab your customer’s attention. Acting as the persona of your company and forming the cornerstone of your marketing efforts, your brand is how customers perceive your business. When your brand is seen highly, it can translate to new business. However, if it isn’t received well, the business could stall.
From time to time, every organization needs a brand reboot. Today’s consumers are bombarded with marketing messages, and a brand refresh can be central to keeping your brand current and relevant to consumers. When planning a reboot, it’s important to have a branding expert in your corner. Your local Safeguard advisor can help you with a brand reboot that not only helps to boost sales but forms a bond with customers and builds loyalty.
What is a brand?
Your brand is what a potential customer thinks of when they hear your organization’s name. While your brand includes elements such as your logo, design scheme, and messaging, it also includes everything the public thinks it knows about your brand. A brand is simultaneously an intangible concept and is also considered to be one of the most valuable and important assets for an organization.
Reboot Your Logo
When a prospective customer encounters your brand for the first time, one of the first things they will notice is your company logo, making it one of the most important things for your company. A good logo should be immediately recognizable. Your logo needs to represent your business, convey your personality, and connect with your audience.
Serving as the main visual representation of your company and your branding, your logo is what a customer will continue to see and interact with every time they encounter your business in the future. However, changing times can make your logo and other visual elements feel dated and could cause you to have a hard time appealing to new or younger audiences. If so, then it’s time to consider an updated logo.
Refreshing your logo may include an updated color palette, typeface, or other design elements, while still retaining a central recognizable theme connecting it to your previous logo. The refresh both reassures your audience that your company is committed to remaining current while also maintaining your organization’s history and values. When your business needs a logo refresh, Safeguard Design Services can help you create a logo that makes a strong, professional statement about you and your business.
Reboot Your Messaging
Successful brands are built with effort and intentionality. Just like your brand is more than just your logo or design elements, your refresh should also look at your brand’s purpose and personality and make sure that it is reflected in your messaging.
Your brand messaging should clearly communicate what your company stands for and what value you bring to the market. Take the time to review your tagline, slogans, marketing headlines, and value statements to see if small adjustments could be made to better represent your brand. A brand refresh is an opportunity to make sure that your external messaging matches your company’s vision, ethics, and goals.
A brand’s core messaging should be compelling, speaking to your unique position in the marketplace and aiming to reach your target audience at both a rational and emotional level. Appealing to both the rational and emotional means that your messaging should not only address who you are and what you do, but it also needs to address why you do what you do, how your approach is different, and how your differences will ultimately benefit the client or customer.
Your messaging plays a key role in communicating with customers through both print and online marketing, including brochures, your website, catalogs, and email. Your messaging makes you identifiable to customers and prospects and helps you stand apart in a competitive marketplace. Your Safeguard advisor can help you develop strong brand messaging that differentiates your company, connects with customers, and builds sales. Your local advisor will make sure you present a cohesive brand experience with a variety of materials that can help your business be seen and grow.
A brand reboot can have a big impact on your business. At Safeguard, we know that even small changes can grow your business while making sure customers can still identify with your brand. Your local advisor has the knowledge and expertise to help you build a strong brand that engages customers, boosts sales, and builds loyalty. Branding is a continuous effort and your local advisor can help create a personalized strategy to fit your business. Call 855.778.3124 to get started.
- A brand reboot can have a big impact on your business.
- Strong branding helps your business break through the clutter of a crowded marketplace and grab your customer’s attention.
- Your brand messaging should clearly communicate what your company stands for and what value you bring to the market.
- Your local advisor has the knowledge and expertise to help you bring your brand to life.