Promotional products build brand awareness and increase sales for your business! Excerpt: Promotional products have been a popular choice for building brand recognition during marketing campaigns for many years. Now that advertising on the internet provides such great detail on tracking the … [Read more...]
7 Principles To Building A Strong Brand: How strong is your brand?
7 Principles To Building A Strong Brand: How strong is your brand? Let your logo be your cornerstone and then start building. Excerpt: Branding your business is one of the most important steps in building a company. It gives your company a unique personality, and establishes a differentiated … [Read more...]
What Is Brand Recall and Why Is It So Important?
You've got your swag bags ready. Your brand is on target. Your logo looks great. When it's time to lock down that relationship, your prospects’ and clients’ ability to remember your brand is crucial. But being seen is not the same thing as being remembered. And being remembered is not the same thing … [Read more...]
15 Tips To Increase Your Brand Visibility With Experiential Marketing
Increase your brand visibility with these tips from the pros! excerpt: 1. Consider Your Audience Persona Experiential marketing can be an excellent way to connect with your audience, but it isn't always the best strategy for everyone. Before you dive right into it, consider who you're trying to … [Read more...]
What Makes a Great Brand Logo?
Creating a new logo can be some of the most fun you have when rebranding, or when building a brand for the first time. A logo is the visual summary of what you want your business to stand for. But what makes a brand logo truly great? Going from the simple shape to the evocative icon doesn’t happen … [Read more...]
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