Many businesses say they target anyone who might be interested in their products or services, but this ‘target’ is much too broad. Targeting a specific market does not mean that you are excluding people who do not fit your criteria. Rather, target marketing allows you to focus on a specific market … [Read more...]
How Many People Do You Need?
How Many People Do You Need?: Why Small Teams Win And Bigger Ones Fail excerpt: We live in a world of abundance which in the end has a negative consequence on our way of thinking. And in the business world, we become cluttered in the need for more. More people, more resources, bigger offices, more … [Read more...]
Six Productive Business Meeting Hacks For Startups And Their Teams
Six Productive Business Meeting Hacks: Executed well, business meetings can make your business grow. excerpt: Business meetings are frequently described as a necessary evil, at their worst, absorbing huge chunks of valuable time without any tangible outcomes. But they are also a cornerstone of … [Read more...]
5 Tips For a More Efficient Business
Your business should run like a well-oiled, finely tuned machine. While the precise machine for this metaphor might depend on what kind of business you operate, you want it to run efficiently. That means you want to hear a gentle clicking or whirring, no crunching gears or clanging of dropped metal. … [Read more...]
3 Reasons Why Your Business Needs an Integrated Marketing Campaign
Emails, flyers, social media, and direct mail are just a few of the ways that businesses are reaching their customers. With so many marketing platforms available, the majority of buyers use three or more channels when researching a purchase. For businesses, that means buyers no longer follow a … [Read more...]
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