Tri-fold brochures are one of the most popular marketing products out there. These business brochures are effective because they’re cost-efficient, versatile, and easy to distribute. But for your brochure to catch the eye of a potential customer, it has to stand out from the crowd. How do you … [Read more...]
Aisles Have Eyes Warns That Brick-And-Mortar Stores Are Watching You
Creepy or creative? More and more brick and mortar stores are using iPhone apps to collect information about customers, which they then use to tailor discounts and offer product suggestions. Here's what you need to know: Excerpt: Consumers have grown accustomed to the idea of online retailers … [Read more...]
A Good Deal on Tri-fold Brochures!
We’ve all seen them. Small tri-fold brochures are everywhere -- in envelopes in your mailbox, on display racks at hotels, and lying around on coffee shop tables. Why are these brochures so ubiquitous? They’re low-cost, easy to distribute, and -- most importantly -- effective marketing tools. Why … [Read more...]
CEO Etiquette: Here’s exactly what to say when you run into your CEO at the coffeemaker
Here's Exactly What to Say When You Run into Your CEO at the Coffeemaker: Rather than freezing up when you run into your CEO -- or boss -- follow these tips for engaging in a memorable, respectful interaction. Excerpt: Getting caught off guard, especially pre-caffeine, can do strange things to … [Read more...]
5 Tips for Taking Your Email Marketing to the Next Level
While an email marketing plan can start off with a fresh idea, it can just as easily devolve into boring, useless content with stale subject lines. Every few months, it’s a good idea to revisit your email marketing plan, refreshing it with a new look and ensuring the information you’re sending to … [Read more...]
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