Many businesses say they target anyone who might be interested in their products or services, but this ‘target’ is much too broad. Targeting a specific market does not mean that you are excluding people who do not fit your criteria. Rather, target marketing allows you to focus on a specific market … [Read more...]
Connect With Gen Z Through their Most Trusted Messengers
Connect with Gen Z through their most trusted messengers - their teachers. excerpt: Generation Z is fast becoming the most coveted of marketing audiences. Unfortunately, it is also one of the hardest to reach. Gen Z is incredibly media savvy, so the challenge for marketers is trying to connect with … [Read more...]
eCommerce Website Best Practices & Trends: Don’t miss out on eCommerce sales!
eCommerce Website Best Practices & Trends: Don't miss out on eCommerce sales! Maximize your profits by following these best practices. Excerpt: eCommerce is growing at a fast rate of nearly 20% per year, and it's not slowing down anytime soon. According to Fortune Magazine, on Cyber Monday … [Read more...]
10 Proven Ways to Build a Website that Customers Will Love
10 Proven Ways to Build a Website that Customers Will Love: Start by providing a positive experience and then encouraging action. A good website will even increase your trustworthiness! Excerpt: While it can be a tough balance to achieve, creating a functional, streamlined and well designed website … [Read more...]
The Power of Listening to Your Customers
Social media and email make it easier than ever for customers to communicate with brands. Customers can send messages, tweets, leave reviews, and post feedback on a multitude of sites and channels. While it is easy for customers to communicate with brands, it is also essential for businesses to … [Read more...]
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