Business Solutions, Services & Supplies
Why Marketers Must Learn to be Storytellers: Good storytelling is the backbone of marketing. excerpt: For years, storytelling has been the backbone of the best marketing campaigns. Now, as a surfeit of content drives engagement down and makes it difficult to be different, storytelling defines the … [Read more...]
4 Ways Marketers Can Avoid Wasting Their Data’s Potential: Learn how to use the data you collected and make it work for you. Excerpt: Define your value proposition Gathering data isn’t the hard part; figuring out which data to pay attention to is, says Jose Gomes, managing director of North America … [Read more...]
How To Avoid This Common Marketing Mistake: Commit to Consistency. Excerpt: By now, most marketing leaders recognize the power of a well-executed content strategy. Content makes the difference between brand loyalty and brand anonymity, which is why 86 percent of B2C marketers and 91 percent of B2B … [Read more...]
Whether your business is turning 1, 5, or 25, celebrating an anniversary is a powerful marketing tool. Promoting milestones can help your business boost employee morale as well as raise awareness about the company’s brand and services. Milestones are an excellent opportunity to strengthen … [Read more...]
Build a strong brand by following this outline. Excerpt: Having an integrated marketing communications strategy is the process of resisting a smaller yet immediate connection in order to receive a stronger or more enduring relationship later. Marketing is like a game of chess, which isn’t won in a … [Read more...]