We know it’s only October, but chances are your marketing team is already hard at work planning their initiatives for 2018. Looking for an excellent promotional product for the new year? Want to sell a product that is cost effective, functional, and advertises your brand? Consider purchasing yearly … [Read more...]
Print Media the Most Trusted Form of Media?
We hear it all the time: print media is dying. Internet technology professionals say it. Journalists fear it. Readers believe it. At Safeguard, where we specialize in marketing solutions that include print production, whether it really is dying matters a lot to us. We know it matters to you, too, … [Read more...]
3 Reasons Print Marketing Is Making a Comeback
In the age of the Internet, is anyone still reading print media? The answer: a resounding, YES! In fact, statistics show that print readers spend almost half an hour with a magazine, while online readers spend less than two minutes on a given website. Plus, over half of all consumers trust print … [Read more...]
3 Ways to Boost Your Online Presence Through Print Marketing
The question all businesses ask these days: is print marketing dead? With the rise of digital marketing, it’s easy to see why this question matters to so many businesses. The truth is, print marketing is still alive and well. In fact, print media is not only important for expanding your customer … [Read more...]
Six Ways to Boost Postcard Response Rate
Postcards are an inexpensive, effective form of direct-mail marketing. Customers who receive letters, packages, or even brochures often won’t open them and, instead, throw them straight in the trash. But a postcard will be seen no matter what, and if it catches your customer’s eye, it may also be … [Read more...]
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