Rather than encouraging Tupperware parties and other customer-driven marketing plans like those that happened in the 90s, today companies are encouraging their customers to promote products via social media platforms like Instagram and Snapchat in the social media era. Excerpt: The evolution of … [Read more...]
Print Media the Most Trusted Form of Media?
We hear it all the time: print media is dying. Internet technology professionals say it. Journalists fear it. Readers believe it. At Safeguard, where we specialize in marketing solutions that include print production, whether it really is dying matters a lot to us. We know it matters to you, too, … [Read more...]
3 Ways to Boost Your Online Presence Through Print Marketing
The question all businesses ask these days: is print marketing dead? With the rise of digital marketing, it’s easy to see why this question matters to so many businesses. The truth is, print marketing is still alive and well. In fact, print media is not only important for expanding your customer … [Read more...]
4 Social Media Marketing Tips Gen Zers Should Learn
From testing various social marketing platforms to keeping your audience in mind, these social media marketing tips gen Zers should learn are gold. Excerpt: It’s important to experiment with as many social networks as possible and think beyond just dollars when evaluating their value. “You might … [Read more...]
Is YouTube Really Losing Advertisers over Offensive Content?
YouTube Wires Back Some Marketers After Ad Uproar, But Others Stay Away: Are the Ads worth it? The verdict is still up in the air. After several ads appeared near offensive videos, the media channel is feeling the pressure from large companies who're pulling their ads. Others say it's worth it. Find … [Read more...]
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