Grow Your Business Faster: How "Focus Fridays" Can Supercharge Your Team's Productivity. Excerpt: I was recently listening to a podcast that discussed the concept of designing your week around special events to give you something to look forward to in your day-to-day life. They suggested … [Read more...]
The Best Way To Measure Your Personal Brand Success
Keep Track of Your Micro-Wins: The Best Way To Measure Your Personal Brand Success excerpt: Most likely, you’re measuring your success all wrong. If you’re like most business owners you evaluate your success based on one major yardstick—how much money you are making. You’ve got it all … [Read more...]
5 Reasons Why Promo Products Are Essential for Your Business
It doesn’t matter if you are running a small start-up or a large corporation, promotional products are crucial to the success of your marketing efforts. The importance of promo products cannot be overstated. Promotional products offer the lowest cost per impression of any advertising medium, plus … [Read more...]
Brand Loyalty Programs
Consumers Prefer Brands With Loyalty Programs: Brand Loyalty Programs - Satisfaction and Engagement Trends excerpt: Some 71% of consumers who are members of loyalty programs say membership is a meaningful part of their relationships with brands, according to recent research from Bond Brand … [Read more...]
Steps For Identifying Your Target Market
Many businesses say they target anyone who might be interested in their products or services, but this ‘target’ is much too broad. Targeting a specific market does not mean that you are excluding people who do not fit your criteria. Rather, target marketing allows you to focus on a specific market … [Read more...]
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