Business cards make you memorable. Not only are business cards an easy way of exchanging contact information, they are much more personal compared to a digital contact exchange. Think of a networking event where everyone is exchanging business cards; you want to stand out with memorable business … [Read more...]
What Is Brand Recall and Why Is It So Important?
You've got your swag bags ready. Your brand is on target. Your logo looks great. When it's time to lock down that relationship, your prospects’ and clients’ ability to remember your brand is crucial. But being seen is not the same thing as being remembered. And being remembered is not the same thing … [Read more...]
15 Tips To Increase Your Brand Visibility With Experiential Marketing
Increase your brand visibility with these tips from the pros! excerpt: 1. Consider Your Audience Persona Experiential marketing can be an excellent way to connect with your audience, but it isn't always the best strategy for everyone. Before you dive right into it, consider who you're trying to … [Read more...]
What Makes a Great Brand Logo?
Creating a new logo can be some of the most fun you have when rebranding, or when building a brand for the first time. A logo is the visual summary of what you want your business to stand for. But what makes a brand logo truly great? Going from the simple shape to the evocative icon doesn’t happen … [Read more...]
Target the Right Audience for Your Direct Marketing Campaign with Safeguard
You’ve got your layout down. Messaging is on target. Your brand integration is to die for. There are many crucial considerations when honing a great direct marketing campaign. But where the rubber meets the road is in your audience. Who’s on your mailing list, and why? Targeting the right audience … [Read more...]
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